What if you could do your
without compromising your health, wealth, relationships or future?
best, deepest therapy work
Therapy Intensives
can transform your practice & your life.
What if you could provide deeper healing AND break through the salary ceiling of traditional therapy, ALL while having more free time for self-healing, family, and fun?
Does any of this ring true for you?
☑️ You have been seeing clients for years, and they are making progress but it feels like it’s taking FOREVER
☑️ You are sick of wasting the first and last ten minutes of every session getting “in and out” of the therapeutic work
☑️ You see 25 clients per week and you don’t feel like you can give them your best or help them connect with the best inside themselves
☑️ You feel guilty because the best hours of your day are going to your clients instead of your friends and family – tension is building in your closest relationships
☑️ You feel far from the vision you had for yourself as a therapist and wonder how to infuse new life into your work
Therapy Intensives may be your
solution
What if you coulD
…
✅ Meet with a client for 3 hours - or even 8 hours! – and really go deep?
✅ See your clients experience breakthroughs in just a few DAYS that would usually take YEARS?
✅ Spend HALF as much time in session & still DOUBLE your income?
✅ Shift your practice to align with your values & what matters most to you?
✅ Create space for yourself and the things that nourish you & your ability to be a source of healing in the world?
What if it could
for you too?
feel like this
What if your life could look like this…..
You wake up and start your day off with yoga, followed by a cup of tea on your porch. You’re able to sit in stillness allowing your body, mind, heart, and soul to connect.
Afterward, you get your living space in order, take a shower, and answer a few emails. You grab a smoothie or bougie salad before you roll into the office around noon. You have a 3-hour intensive session on the schedule today. You welcome the client into the space and you’re enjoying that everything is clicking into place and you’re in flow. You feel a wave of warmth and gratitude wash over you, knowing that you’re making a difference and proud to call this your life’s work. When the session wraps up, you’re filled up and not depleted. You get home early enough to beat rush hour traffic. You decide to meet up with friends for dinner and drinks. You feel alive and energized. Your life is full of fun and you feel fulfilled. You are doing meaningful work that makes the world better.
Yes, I want this life!
Tell me how intensives can help me get there!
Or if you’re a morning person (aka parent)
Imagine that you get the kids up and out the door for school. You have time to get yourself ready and centered before your day at the office begins. With coffee in hand, your intensive session starts promptly at 9 am. Your client is bright-eyed and bushy-tailed, so you lose no time diving into the deep therapy work that you love and your client truly wants and needs. Your client is having insight after insight. You’re amazed at how much they are accomplishing in such a short window of time. At the end of the session, they thank you and you know by the look in their eyes that they mean it. It’s about noon and you have time to eat lunch, answer a few emails, and then the afternoon is yours. You can go run errands, go to the gym, or watch Netflix until the kids need to be picked up from school. You still have energy and affection available when they climb into the car or get off the bus.
This could be your life…
For real!
If you want to step into more effective therapy
AND live better outside of your therapy sessions, it’s time to learn how to do Therapy Intensives.
That’s exactly what I teach inside Launch Guide.
Could you really build wealth
while helping others heal?
Intensives are flexible, clinically adaptable ways to address your client’s needs, while protecting your own.
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Intensives allow you to work in a more focused way with fewer clients at a higher price point, leaving more space in your schedule for your life outside of therapy.
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Intensives are an advanced form of cutting-edge treatment not widely offered, enabling you to charge premium rates for a specialized service.
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The intensive model is designed to be a concentrated therapeutic experience, requiring fewer sessions to really go deep in processing.
Maybe you’ve heard about therapy intensives and you’re excited and energized by the possibilities. You like the idea of doing deep work that truly changes lives, not to mention the freedom it could mean for you - more time, money, and energy.
It almost sounds too good to be true…
So if intensives are so great,
Why aren’t more therapists offering them?
Because…
Most therapists haven’t even heard about them
But you have! So congrats for being ahead of the curve!
It can seem confusing and there are a lot of questions that can come up…
What length of session will work best for me and my clients?
How do I decide which clients intensives work best for?
How much should I charge?
How do I add intensives into my schedule?
It can feel like a lot of work.
Adjusting your paperwork and policies specific to intensives
Figuring out the legal implications when offering intensives
Understanding how to offer intensives ethically
It can feel risky to invest in something new.
What if it doesn’t work?
What if I put all this time and energy into this and nobody signs up?
What if someone does sign up and it’s a flop or it doesn’t feel effective?
What if I don’t have enough experience as a therapist?
It can be hard to know where to start.
I’m here to help with exactly that.
I had all of these same questions and when you hear about my story, you will see why it was so important for me to work through them and now I get to share them with you too.
Hi there!
I’m Steffeny
founder of the intensive design lab
I support therapists to launch therapy intensives in their practice, so they can work less & earn more while helping clients heal.
How intensives transformed my life
(I wonder if any of this will ring true for you too…)
Maybe like you, I started out working in community mental health, which meant long hours, high need, and little support. I also experienced difficult circumstances in my personal life. I didn’t know how to handle this massive influx of stress coming from my personal AND professional worlds. I thought that if I just tried hard and kept pushing myself, everything would come together. I was very wrong.
Not only did things not “come together,” my life began to fall apart - including my health. In my twenties, I was dealing with chronic health and autoimmune issues. I could barely sleep or eat. I had no energy or ability to live my own life, let alone be of service to anyone else.
That’s when I knew I had to make a serious change.
I left my job to focus on restoring my health - physically, mentally, and emotionally. It wasn’t easy. Most of the time I felt like a failure. But during those months I relearned how to care for myself, how to listen to my body, how to honor my emotions. I took a lot of naps, did a lot of yoga, and learned about mindfulness meditation.
Slowly, my soul was able to breathe again.
Another important piece of my story is my unusual journey to motherhood. After 7 years on a road filled with disappointments and so much grief, my son was born. It was March 1, 2020, at the start of the pandemic in the US. So many things changed in the world and in my world. Once I became a mom, I was even more determined to shift my life and my career to be able to cherish this precious gift.
Life is too short
to not keep the most important things first.
Therapy Intensives were the way for me to do that and now I help other therapists to do it too. Intensives give us the ability to provide the deepest healing for our clients without sacrificing our own need for healing.
Maybe you’re like me and you hit that breaking point where you need to do something new to save your soul. Or maybe you’re a glutton for punishment like me and you can’t help but try new things and take on new challenges. We all know how important having a why is, because doing a new thing can be exciting, but it can also be hard. The why is what will get you through. Let me share a few of my why’s to help you connect with your own so you can see if this is a path that is right for you. Grab a pen and paper to jot down.
so why should you
at something new?
take a chance
You’ve heard some of my whys like…
✨ Recovering & regaining my health and wellness
✨ Having a strong and close connection with my family & friends
✨ Claiming a flexible schedule so I can …
be home with my son & have chill evenings
fly out of town if my friend or parent has an unexpected medical procedure
be available for field trips, sports tournaments, and girls weekends away
be a better mom, wife, therapist, and friend
Some of the therapists that I’ve supported have shared their whys…
✨ Building financial freedom so they can…
pay off student loans
get ready for retirement
travel & make memories
give generously
✨ Helping their clients be able to…
get results faster
heal more deeply & fully
have healthy relationships & rich connections
experience true & lasting change
If you want all that & more, I want to help you get there.
join me for my program, the Intensive Design Lab
Launch Guide
I can guide you step-by-step to launch therapy intensives in your practice simply & swiftly without the overwhelm, fear, and uncertainty so you can stay focused on the deep therapeutic work you love.
This is for you
If you…
👍 Are ready to work less & earn more
👍 Want to do deep therapeutic work based on what the client needs rather than a time-frame imposed by an insurance company
👍 Already do amazing work with clients and want to amplify that
👍 Feel like the traditional weekly model of therapy isn’t as effective for your clients as it could be
👍 Know that the weekly model of therapy is not working for you as a parent, person live with chronic illness, or neurodivergence
👍 Feel excited to launch an intensive program in your private practice
Not for you
If you…
✋ Feel satisfied with the hours you are working and the ceiling on your income
✋ Already offer intensives and feel very confident in your approach
✋ Are content with the traditional approach of 1 hour session once per week format of therapy
✋ You are new to private practice and completely focused on building a caseload of weekly clients
✋ Know that you won’t make the time to create the changes that could benefit you and your clients
By the end of the program, you’ll create…
#1
A Clear & Professional Starting Point
Establish the ideal format, price, and schedule for your intensives, giving you a strong foundation.
#2
Seamless, Stress-free Systems
Create structured paperwork, policies, and EHR setup so you’re fully prepared for your first intensive.
#3
A Premium Client Experience
Craft a client journey from the initial inquiry to the final debrief, creating an experience that exceeds expectations and inspires them to rave about it to others.
#4
A Transformation-Focused Pricing Model
Rather than paying for a set number of hours, clients will invest in the impact that intensives can provide— meaningful, lasting change. You can set premium fees with confidence.
#5
Smooth & Sincere Invites
Use proven scripts and templates to introduce intensives to current clients and trusted referral sources, making outreach feel like a natural conversation and not icky or awkward.
#6
Client-Centered Consultation Calls
Guide new inquiries to private pay intensives by genuinely conveying their value and centering your clients’ best interests.
What’s inside the
Launch Guide?
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What’s a Therapy Intensive?
What’s your why?
Who is your ideal client?
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How to Format for Your Intensives
How to Schedule Your Intensives
The Perfect Pricing Model for your intensives
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Create the essential paperwork
Select a Payment Schedule
Develop Your Cancellation Policy
Prepare your EHR for intensives
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Initial Client Inquiry
Consult Call
Client Books the intensive!
Client Workbook
Pre-Intensive Interview
Intensive Day Agenda Setting
Post-Intensive Interview
Rest & Reflect
want to make your life easy-peasy?
Upgrade to ✨VIP✨ to get your hands on all the Done-For-You Templates
No DIY-ing it necessary!
Plus, these
Bonuses…
✨ BONUS 1: Consult Calls that Convert: Intensives Edition
✨ BONUS 2: Money Mindset with Audrey Schoen
✨ BONUS 3: Simple Practice Tutorial: The Complete Therapy Intensive EHR Set-Up
✨ BONUS 4: Self-Care Meditation for Brave New Adventures
✨ BONUS 5: How to Schedule Intensives for More Income, Energy, & Impact
✨ BONUS 6: Reflections & Recaps: Candid Debriefs & Lessons Learned from my Intensives
✨ BONUS 7: The Therapist’s Intensive FAQ Vault
Don’t forget the
Freebies!
✨ Script to Invite Current Clients to Book an Intensive so you don’t overthink it
✨ Insurance Opt-Out Form & Cash Pay Agreement to stay on the up-and-up
✨ Therapy Intensives Fee Agreement & Good Faith Estimate to dot your i’s and cross your t’s
✨ Therapy Intensives Marketing Checklist to help you get the word out
✨ Therapy Intensive Reflection Guide so you can keep growing & improving every time you do an intensive!
The choice is yours:
2 Ways to Learn
6-Week Coaching Cohort
HOW IT WORKS…
Join a warm and encouraging community of therapists learning to launch intensives together. I’ll be right there with you every step of the way, so you feel confident, clear, and ready to take action.
Before each live Q&A session, you’ll watch the recorded lessons, work on your weekly action step, and send in any questions that come up. During our live calls, you’ll walk away with fresh ideas and inspiration from hearing the questions and insights shared by your peers.
After our calls, I’ll send you an email with next week’s lessons and action steps, so you always know exactly what to focus on. Plus, you can keep the momentum going throughout the week by connecting and co-working with your cohort and leaning on the ongoing support from me and the Intensive Design Lab Alumni inside our private Facebook group.
PERFECT FOR YOU IF….
✨ You prefer to learn in bite-size pieces (rather than big chunks) so you can take your time to digest
✨ You know that if you get too much information at once it can be overwhelming and lead to paralysis or procrastination
✨ You value a cohort model where you get group support and accountability
✨ You enjoy weekly homework assignments, to check things off your list, and maybe even get a gold star
2-Day Workshop
HOW IT WORKS…
You will log on for 2 Days of intensive learning and get everything you need to know about offering intensives in your practice. You will get a workbook to document everything you learn and to track your progress, including a very handy (and comprehensive) checklist! Workshop attendees receive lifetime access to the recording so that you can revisit them at any time in order to remember or refresh yourself. You will be invited to join the private Facebook Group: Intensive Design Lab All Access, for ongoing support and collaboration.
PERFECT FOR YOU IF…
✨ You already know that you like to binge content all at once (rather than getting it broken down into episodes)
✨ You are fast-moving and don’t want to wait a week or two or three for the next episode to drop
✨ You can keep yourself organized, on track, & moving forward toward your goals
✨ You’re not necessarily a fan of group calls
or
whichever learning model works best for you,
you can upgrade to become a VIP.
✨ It feels good to be a VIP! ✨
Become a Launch Guide VIP and you’ll get…
The Intensive Design Lab
BIG Bundle
It’s all Done For You!
🌟 Paperwork Bundle 🌟
Cut the overwhelm and launch your intensives with confidence using this all-in-one paperwork bundle. From policies to client screening forms, this collection has everything you need to streamline the admin work and focus on delivering transformative care. Save time, reduce stress, and ensure your practice is ready to run intensives smoothly. $375 Value
🌟 Email Templates for Therapy Intensives 🌟
Take the guesswork out of communication with this collection of ready-to-use email templates for every stage of your therapy intensives. Whether responding to client inquiries, sending session reminders, or building referral relationships, these templates make communication clear, professional, and stress-free. Save time while confidently connecting with clients and colleagues. $350 Value
🌟 Intensive Therapy Package Menu 🌟
Showcase the unique benefits of your intensives with this beautifully designed, customizable package menu. This professional Canva template helps clients explore their options, envision the transformative journey ahead, and confidently invest in the experience that best suits their needs. $135 Value
🌟 Therapy Intensive Client FAQ Sheet 🌟
Simplify client education with this polished, customizable FAQ sheet. Address common questions about therapy intensives, helping clients understand how they work and whether they’re the right fit. This professional resource builds clarity, trust, and excitement for your services. $235 Value
🌟 Therapy Intensive Client Workbook 🌟
Guide clients through their intensive journey with this 50+ page, customizable workbook packed with reflection prompts, assessments, and goal-setting tools. Designed for a seamless client experience, this resource empowers clients to engage deeply while saving you hours of preparation time. $700 Value
🌟 Therapy Intensives Social Media Kit 🌟
Promote your therapy intensives with ease using this professionally designed Social Media Kit. With customizable Canva templates and engaging copy for platforms like Facebook, Instagram, and YouTube, you’ll quickly build awareness, attract clients, and stand out in the therapy space. $150 Value
🌟 Flyer Template Collection for Marketing Intensives 🌟
Easily promote your intensives with this collection of customizable Canva flyer templates, designed to connect with ideal clients and highlight the value of your services. Plus, a bonus referral letter template helps you build partnerships with providers and expand your reach. $85 Value
🌟 Therapy Intensive E-Book Brochure 🌟
Introduce your therapy intensives with this beautifully designed, customizable e-book brochure. Featuring a welcome letter, sample schedules, FAQs, and package overviews, this resource sets the stage for a premium experience and gives clients the clarity they need to invest in your services. $250 Value
The total value is $2200
but if you become a VIP you won’t even pay a quarter of that!
Launch Guide is a course designed to simplify every step of introducing intensives into your practice.
It helps you seamlessly implement this transformative service so you can focus on what matters most—supporting your clients’ healing journey while honoring your own well-being, wealth, and dreams.
Don’t worry, you can be a VIP
no matter what you choose!
Enroll in
2-Day
Workshop
One-time payment of:
3-Month Payment Plan Also Available
Start today for $179
Enroll in
6-Week
Coaching Cohort
One-time payment of:
3-Month Payment Plan Also Available
Start today for $357
✨VIP Experience✨
2-Day
Workshop
One-time payment of:
3-Month Payment Plan Also Available
Start today for $357
✨VIP Experience✨
6-Week
Coaching Cohort
One-time payment of:
3-Month Payment Plan Also Available
Start today for $537
I'm confident that this program will give you the tools and strategies to succeed...
That said, results can vary, and I can’t promise specific earnings from this course. The tools and strategies here are designed to help you grow, but your outcomes depend on a lot of factors, including the work you put in. Use what you learn here wisely, and remember that success looks different for everyone!
Kind Words about Steffeny
& the Intensive Design Lab
“Steffeny is a great resource with a calming, reassuring style. I walked away with a great framework for structuring and marketing intensives.” – Trisha
“Steffeny is a kind, creative human & therapist that will help you create your vision for intensives, then support you to build it.” – Rebecca
“Steffeny is so kind and approachable in providing all of the information that I needed. She used an organized format that not only told us the "what" of intensives, but also the "how" of implementing them into our practices.” – Monica
“The Intensive Design Lab has shown me what is possible, provided inspiration and tools that have my creative juices flowing, and gave me an opportunity to think more deeply about my work and how I want to impact lives.” – Amy
“This was absolutely amazing and so incredibly helpful! Steffeny's knowledge and passion really shines through when she teaches. I learned so much and am already implementing steps to move towards offering intensives.” – Leah
"During my first Brainspotting Intensive we were able to clear a target that we had been talking about in sessions for 1 year! It was encouraging so see my client make so much progress. Intensives have allowed me to do the type of work that got me into the field - to help people make change and experience BIG transformations." – Natasha
Maybe you are wondering…..
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So glad that you asked! Obviously all VIPs get EVERY template we have ever made. If you don’t feel like that’s right for you, you will get the Freebies which include:
Script to invite current clients to book an intensive
Insurance Opt Out Form/Cash Pay Agreement (for insurance-based therapists)
Therapy Intensives Fee Agreement & Good Faith Estimate (for private pay therapists)
Therapy Intensive Marketing Checklist
Therapy Intensive Reflection Guide
You would not get access to:
Paperwork Bundle (includes Therapy Intensive Client Screening Form & email templates for responding to new inquiries, current clients & colleauges/referral sources)
Intensive Therapy Package Menu
Therapy Intensive Client FAQ Sheet
Therapy Intensive Client Workbook
Therapy Intensive Social Media Kit
Therapy Intensive E-Book Brochure
Flyer Template Collection for Marketing Intensives
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I’ve already thought about you! If you bought the templates, but you’re having trouble making them your own - the 6 Week Coaching Cohort may be a good option! You can get the accountability and strategic support to get everything in place. If you purchased the Big Bundle or other Intensive Design Lab templates, send an email to hello@intensivedesignlab.com. We will review your past purchases and create you a custom coupon code so you become a VIP at a discounted rate (up to $300).
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Heck yes! Many clients are drawn to intensives because they want to feel better faster. They may also prefer a weekend of therapy rather than to attend weekly appointments. This can be true for busy parents or professionals who travel frequently for work and are unable to commit to ongoing weekly sessions.
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No way! Intensives are effective for many different types of therapy including IFS, Couples - EFT, Brainspotting, psychodynamic, ERP, CBT, DBT, and many more.
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Some therapists find that adding intensives and charging a premium private pay rate, it allows them to reduce the overall number of sessions that they have in a week. If you are already full there may be a strategic way to incorporate intensives into your practice so you get the benefits, without the burnout.
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Let me tell you a secret. Somewhere we got the idea that only therapists with 20+ years of experience can do intensives. That is completely wrong! If you can offer therapy in an hour, you can offer it in 3 hours. Of course, there is an art & science to it (which I’m going to share with you) but do not think for a second that you’re not able to do this because you lack clinical experience. I’m telling you - insurance companies created the 57-minute session arbitrarily!!! model. Intensives gives us a way to offer therapy in a way that works best for our clients and for ourselves. It's time to start offering sessions in a way that is built around clinical need, not session reimbursement.
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Building your practice is a really key moment and it can take a lot of your time, energy, and emotions. Some therapists find that they prefer to build a strong foundation of weekly clients before they add on intensives. Others find that it is very helpful to launch intensives while they are establishing their practice - so the logistics are built into the structure of their practice. It’s possible to add intensives while you are in the practice building stage and to earn income while you’re growing your caseload. Tune in to see feel what’s right for you.
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First of all, cheers to you for launching Intensives! If you feel really happy and content with how your intensives are going this is not the workshop for you unless you are curious about how others are doing it! But if you have started with intensives and you don’t feel totally satisfied or in your flow - this is a great opportunity to take inventory of your approach and see what you might tweak or change to align your intensive program more with your values and your personality.
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I totally understand - fitting things like this into your schedule can be tough. All of the sessions will be recorded and you would get lifetime access to watch (or rewatch) them whenever works best for you.
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If you’re like me, you have purchased DIY or on-demand courses to watch when you have time… but you never get around to actually doing them. Something always seems to get in the way. Because we are HUMAN!
LAUNCH GUIDE is different because it’s live, it’s interactive, and it gives you the space to design your intensive during the workshop. You'll graduate from this rapid workshop series, inviting your current clients into the intensives you've created during the workshop, and writing copy for your future intensive clients.
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You’re not alone. Most of us feel that way before we start something new. You definitely won’t know for sure if it will work if you don’t have information and support from someone who has gone before you. Think of this as a fact-finding mission. The only way you'll know if intensives are for you and your clients, is to do some. I'll teach you how.
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Most insurance plans will only cover (or reimburse) 1 hour of therapy per week although some will cover 1 session per day. In the course, I provide a script to help you have that conversation with your clients.
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This is a complex question that unforunately does not have a simple answer. In January 2023, the law changed making the CPT code 90837 cover 53+ minutes and beyond. Prior to that, therapists could bill for intensives using extended session codes, but those are no longer in use.
Therapists who are in-network with insurance companies have responded in different ways to this change. It’s a personal decision that no one can make for you.
Some therapists believe that an intensive is not the same service as a standard 90837 session. They share with clients that intensives are not covered by insurance and they will not go toward their deductible and can ot not be submitted for out-of-network reimbursement. Their clients agree to pay out of pocket for the therapy intensive and the therapist creates their own CPT code for their intensive sessions (which does not get submitted to insurance at any point).
Other therapists believe that technically any session (regardless of the session length) falls under the 90837 billing code. These therapists may choose:to not offer intensives
to offer intensives to new clients that come in as private pay (and do not have the insurance that the therapist is paneled with)
to offer intensives to current clients if the client is willing to sign an Opt Out Form and the client agrees to pay out of pocket - just for intensive sessions
to create a second business that is completely private pay and not contracted with any insurance companies - in order offer cash pay intensives to any client.
If you are paneled with insurance, it’s important to consider this question carefully. You may want to review your current contracts, speak to an insurance representative, or consult with a lawyer who is knowledgable about this topic.
If you have a unique situation that you want to check in with me about before you purchase, email me and I will give you my honest, heart-felt feedback. hello@intensivedesignlab.com
Join me for my program,
The Intensive Launch Guide
Work less and earn more fully while helping clients
heal more deeply, more quickly & more fully!
You are here for a reason.
You didn’t come across this page by accident. You’re a therapist with a calling—a desire to create deep, transformative change for your clients while building a practice that truly supports your life.
The Launch Guide isn’t just a program; it’s a step toward the freedom, fulfillment, and impact you’ve been dreaming about. It’s an invitation to do your work in a way that feels meaningful, sustainable, and aligned with your values.
This is your moment to say yes to your next chapter. I’m here to guide you every step of the way and can’t wait to see the incredible work you’ll do with intensives.
Your clients are waiting for the breakthroughs you’ll help them achieve. Your dream practice is closer than you think.
Let’s make it happen—together.
Cheering for you,